Chairman's Message

Safy Wahba

As years go by, my thoughts move back to the days when AlSafy was born. Founded in 1986, AlSafy has been able to establish an impressive legacy with its partners, vendors, and clients that is built purely on a solid foundation of our family’s genuine principles.In those early days, our main mission was to plant a legacy and be remembered on what we have accomplished.Over the years, AlSafy has successfully paved its way towards success day…


About Al Safy Group

Our Trusted Excellence in Global Business

Al Safy Group is a family owned conglomerate based in Cairo, Egypt. The Group was founded in 1986 with a clear vision towards becoming Egypt’s leader in distribution, trading, consumer electronics, retail, food & beverage, telecommunications, logistics, oil & gas and real-estate development. Since its establishment, the group has gradually refined its holdings and expanded its geographic presence.

Today, Al Safy Group operates one of the strongest distribution network infrastructures and holds partnerships with dozens of world-leading brands and organizations.

Al Safy Group operates numerous lines of business. The group’s various lines of businesses are managed through the Cairo-based headquarters a long with its subsidiary companies operating globally in 4 different counties.  We consistently seek with a winning spirit new challenges and new industries to complete our business puzzle.


Owned Vehicles
Operation Offices

Why we are a market leader

value chain

Al Safy Vision:

Maintain our market leadership in a rapidly changing consumer environment for all our business segments; distribution, retail, trading, customer service and business development.

Al Safy Mission:

Al Safy Group has a vast customer base ranging from individual consumers to corporations to significant conglomerates. Our mission is to create the optimum managerial balance in order to maintain our market leadership in all our lines of businesses simultaneously- while providing our clients with exclusive means of accessibility to an elite range of products and services.

Our Value:


Building a heritage for future generations, acting with an owner mentality, developing people everywhere every time we are commitments to all internal and external stakeholders.

Customer value creation

Improving our customers’ business performance, creating long term, win 2 win relationship and focusing on execution excellence.

Professional People

Attracting and developing the best talent for our business, stretching our people and developing (We can do).


Inspiring trust by taking responsibility, acting ethically and honest.

Our Partners

All golden membership with passion

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