A trusted partner in distributing and reselling. A diversified retail brand specialized in technology, electronics, F&B and fashion.

Tech Retail; Latest technology enclosed with trust and convenience, at your fingertips.

Orange. Al Safy is a distributor of Orange incorporating its wide range of services as a network provider and other product offerings. As a trusted Orange partner, Al Safy Retail is responsible for operation and sales services of more than 120 Orange & Orange Express stores.

Mi Home is a retail store with a strong E-commerce platform, specialized in selling Xiaomi’s entire brand product portfolio of electronics, gadgets, appliances, and smart devices. Al Safy exclusively operates 73 stores nationwide, increasing accessibility to everything Xiaomi offers especially what the brand is best known for: home security systems.

Switch Plus is one of Egypt’s prominent Apple Premium Reseller, retail stores since 2016.  Today with 16 stores across the Egyptian market, Al Safy Retail offers its customers a vast range of Apple products with exceptional customer experiences through Switch Plus stores. As an Apple Authorized Service Provider, Switch Plus provides maintenance, software and hardware support for Apple products.  Complementing its offering, Switch Plus through its E-commerce platform enables its users to conveniently purchase apple products throughout Egypt with doorstep delivery services.

Mobilaty is a pioneering multi-brand retail chains in Egypt, established in 2019 with an extensive network of brands in 20 retail outlets nationwide and a robust E-commerce platform. Possessing a wide range of product offering, Mobilaty offers mobile phones, tablets, laptops, accessories, gaming, IoT equipment and smart home technologies.

F&B Retail; Revolutionizing the industry with striking food concepts.

With the rising F&B scene and the introduction of successful Egyptian concepts, the second generation of Al Safy Group have set out to develop pioneering F&B brands that are making their mark in the market.

Wunder is a prominent, innovative chocolatier store located in Park Street in Cairo and is also found within the Grocer, New Cairo acting as a one stop shop for premium superior chocolate and ice-cream, ensuring that its customers can continue to relish gourmet chocolates in a one-of-a-kind experience.

Fashion Retail; Fashion and creativity in Egypt have been developing more than ever.

SAUA was launched by Al Safy group in 2022 to be a promising one-of-a-kind Egyptian E-commerce brand. Launched initially as a as a doorway to the world of fashion, SAUA is a premium Egyptian brand that is stitched with dedication. The brand aims to provide to its customers a unique shopping experience through self-expressive and the highest quality garments blending fashion and elegance, catering to men, women, and children. With a vision to transform the fashion scene in Egypt; the group seeks to parade the Egyptian culture to the world along with bringing the fashion world to Egypt.