1985 Alsafy Group

Al Safy Group is a family owned conglomerate based in Cairo, Egypt. In 1985 Alsafy was founded with a clear vision towards becoming Egypt’s leader in distribution, trading, consumer electronics, retail, food & beverage, telecommunications, logistics, oil & gas and real-estate development.

Alsafy Group

Al Safy Communications

Al Safy communication, working with two arms, the first entails the distribution of mobile phones, accessories, home appliances and
Eco products across Egypt, and the second as Retail, with an established network of over 2,500 points of sale all over Egypt. We
consider Apple products, Tecno mobile, LG, Orange, and Mi as our global and local clients.

7  Brands

114 Retail Shops

70 Trucks

1400  Workforce

70 shops across Egypt

4 categories: franchise – Express – Boutique – Shop in

Selling & distributing subscriptions for mobile calls,
scratch cards, mobile handsets.

+600  Workforce


Orange S.A., formerly France Télécom S.A., is a French multinational telecommunications corporation.


We bacame a partner with LG


We became a partner with Tecno


Founded Mobilaty.com in 2014


We became a partner with Apple

Switch Plus

Egypt’s largest Apple Premium Re-seller Switch Plus, exclusive to Apple products, a wide range of certified accessories, with technical service providing.

15 Branches across Egypt

Exclusive to Apple Products

Wide range of certified accessories

Enterprise Solutions ( B2B )

250  Workforce

A Retail Chain Owned by Al Safy soly for Mi Brand

Exclusive to Xiaomi Products

12 Branches across Egypt
( Target 30 Branches by end of 2020 )

New Products yearly:
12+ Smartphone
60+ Ecosystem products

Xiaomi Retail


Xiaomi Corporation is a Chinese electronics company headquartered in Beijing. Xiaomi makes and invests in smartphones,
mobile apps, laptops, and related consumer electronics



Floppi is a household cleaning products brand worldwide.